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Bruno Frey
Bruno S. Frey (born May 4, 1941 in Basel, Switzerland) is a Swiss economist. He is a guest professor for Political Economy at Zeppelin University in Germany, and a former professor at the University of Zurich and the Business School of the University of Warwick (UK). Perhaps his best known research relates to critiques of Homo economicus or economic man, arguing that it places excessive emphasis on extrinsic motivation rather than intrinsic motivation. Another field where his contributions have gained considerable attention is the economic analysis of happiness. Frey has written, co-written or edited more than a dozen books and has written more than 350 journal articles, mostly in economics journals, but also in political science, sociology and psychology. In 2011, Frey was criticised for and admitted to self-plagiarism.〔http://pubs.aeaweb.org/doi/pdfplus/10.1257/jep.25.3.239〕 In 2012, the government of Bhutan appointed him member of an international group of experts on the subject of Wellbeing and Happiness. The work and recommendations of the panel are scheduled to be presented and discussed in the United Nations General Assembly in 2013 and 2014.〔http://www.sustainable.unimelb.edu.au/files/mssi/Bhutan_Proposal-International-Expert-Working-Group_2012-14.pdf〕
According to the RePEc ranking (Research Papers in Economics) of August 2014, Frey is ranked 7th among 21,715 European economists.〔(【引用サイトリンク】url=http://ideas.repec.org/top/top.europe.html )〕 In the ranking of "the most influential economists in Switzerland" produced by the leading Swiss newspaper Neue Zürcher Zeitung in September 2014, which considers scientific performance and public perception in media and politics, Frey ranks on third place.〔"Die einflussreichsten Ökonomen in der Schweiz". NZZ, 6 September 2014, Nr. 206, page 34.〕 Frey is ranked number 5 among German economists according to the F.A.Z.-Ranking of September 5th, 2015.
==Work==
Bruno Frey's main focus lies on the application of economics to new areas (politics, art, history, terrorism and war, family) and the extension of the model of human behavior to incorporate psychological and sociological elements. He has been among the first economists to deal with: a) empirical models about the relation between the economy and politics, especially politico-economic cycles; b) new concepts of federalism (Functional, Overlapping, Competing Jurisdictions, FOCJ); c) crowding-out and intrinsic motivation; d) orders and awards.
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